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GlaxoSmithKline
GSK is a global research-led pharmaceutical, biologics, vaccines and consumer healthcare company.

Objective
The newly formed Innovation team required a brand identity and materials for internal use.

Creative Strategy
The brand had to have strong association to the GSK brand. A baby was introduced into the branding was used alongside the typography. The idea being that the baby would grow as the team grew and the baby would be given a name that would become the teams nick name.

Outcome
A strong brand identity that can grow with the team.

Produced
Brand identity
Concept development
Promotional materials